Maison Close Becomes Scandale: A New Chapter for French Lingerie
On 22 July 2026, Maison Close takes a new name. Here is what is changing, what is staying the same, and why it matters.
Maison Close is becoming Scandale.
The change takes effect on 22 July 2026, exactly twenty years after Maison Close was founded. It follows the acquisition of Scandale, one of the most storied names in French lingerie, first established in 1932. Two histories. One house.
For us, this is more than industry news.
Naughty Knickers has stocked Maison Close since 2011. For many years, we acted as the brand's exclusive UK distributor. We have watched it evolve from a niche French lingerie label into one of the most recognisable names in contemporary lingerie.
Many of our customers discovered Maison Close through us. Many have collected the brand for years.
With today's official announcement, we can finally share why Maison Close is becoming Scandale — and why we believe this marks the beginning of an important new chapter for the house.
What Is Actually Changing?
The simplest answer is this: the name is changing, not the vision.
Over the past twenty years, Maison Close has built one of the most recognisable identities in modern French lingerie. Its collections moved beyond lingerie into bodysuits, ready-to-wear, swimwear and accessories, creating a world that felt as much at home in fashion editorials as it did in the lingerie drawer.
Scandale brings something different to that story: heritage.
Founded in 1932 by textile innovator Robert Perrier, Scandale helped redefine French lingerie, pairing technical innovation with one of the most memorable visual identities in the industry. Its campaigns, illustrated by René Gruau, became iconic, and its influence extended far beyond lingerie itself.
The transition brings these two histories together. Maison Close contributes twenty years of contemporary creative vision. Scandale contributes almost a century of heritage.
For Nicolas Busnel, the connection is deeply personal. Long before he acquired the brand, Scandale's imagery and attitude had shaped his understanding of French femininity. When the opportunity arose to become the custodian of the house, he saw it as both an honour and a natural next step.
As he explains:
Seen through that lens, this is not a rebrand.
It is a continuation.
The creative vision that built Maison Close is now being applied to one of the great heritage names in French lingerie.
The Final Maison Close Collections
As part of the transition, Maison Close's final collections will continue to be available as collector's pieces, marking the first twenty years of the house.
Collections including Pure Tentation, Corps à Corps, Chambre Noire, Inspiration Divine and Le Petit Secret now form part of that story.
Once sold through, they will not return under the Maison Close name.
What Happens Next?
On 22nd July 2026, Maison Close officially changes its name to Scandale.
Our View
Maison Close could have continued exactly as it was. Instead, it chose to become the custodian of one of the most important names in French lingerie history. That feels like something bigger than a rebrand.
Maison Close built one of the most distinctive identities in modern lingerie. Scandale built one of the most enduring identities in French lingerie. From July 2026, they become the same story.
We're looking forward to seeing what comes next.
DISCOVER: SCANDALE x MAISON CLOSE | MAISON CLOSE
