Agent Provocateur built the modern category. Founded in Soho in 1994 by Joseph Corré and Serena Rees, the house arrived with a confidence the British lingerie market hadn't seen — three-piece sets, deep satins, theatrical hosiery, the pink box. Three decades on, the vocabulary has been widely borrowed; the original still reads differently in the hand. Our edit centres on the Forever collection — the pieces AP itself stands by season after season — alongside a small holding of earlier seasonal styles, kept while they last.
