London, 2016. Georgia Larsen left her job as a lingerie buyer because she couldn't find what she wanted to wear — bras that were comfortable, supportive, and not in the standard nude-or-black palette the industry kept defaulting to. Dora Larsen, named after her childhood dog, is the brand she built to fix that.

Colour is the signature. Combinations you don't usually see on a lingerie rail — bright, considered, the colour pairings doing the work that print does in other houses. The shapes are contemporary: soft cup bras, bralettes, briefs cut for the body to move in. The fabrics are stretch tulle, mesh, eyelash lace.

Designed to be worn every day rather than saved for occasions.